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WEDNESDAY 1st MARCH 2017
London's Grange Tower Bridge Hotel

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Connect. Learn. Be inspired.

dotmailer’s inaugural Summit is poised to be the premier event in the annual marketing calendar. Global marketers will come together to master the future of digital marketing, placing email at the forefront of the agenda.

What to expect…..

It’s a steep climb to excellence, but the dotmailer Summit will help you create smarter, faster and better marketing. We’re thrilled to present keynotes from universal thought leaders, including Forrester’s Shar VanBoskirk, who’ll discuss the latest multichannel strategies that will drive tomorrow’s results. Dragons’ Den presenter Touker Suleyman will also be on stage to discuss how to overcome the greatest challenges to digital transformation.

Hear success stories from leading global brands who’ve truly mastered the craft of digital marketing. And get familiar with the hottest, cutting edge tech, with live demos from best-of-breed suppliers in the industry.

The day will close with a remarkable keynote speech from double Olympic gold medallist James Cracknell OBE. Hear how James’s dedication to sport, adventure and teamwork can inspire you to overcome your everyday business challenges.

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Join us on March 1st, and become the marketer of the future

The dotmailer Summit in numbers

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Inspirational speakers from around the world

Speaker
As one of Britain’s most successful athletes of all time, James Cracknell has two Olympic Gold Medals and 6 World Championship titles. His epic rowing finals in Sydney 2000 and Athens 2004 have gone down in Olympic history, and have secured his spot as a British Sporting Hero.
James Cracknell OBE

Double Olympic Gold Medalist and adventurer

Speaker
Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make. Before founding Ogilvychange, Rory was a copywriter and creative director at Ogilvy for over 20 years.
Rory Sutherland

Vice Chairman, Ogilvy Group UK

Speaker
After buying the luxury menswear brand Hawes & Curtis for £1 in 2000, Touker Suleyman went on to acquire Ghost London, which has since seen a complete makeover and been turned into a semi- luxurious brand. Now a star of the BBC’s Dragons’ Den, Touker’s business portfolio is consistently growing with new and exciting projects.
Touker Suleyman

Entrepreneur, Dragons Den and owner of Hawes & Curtis

Speaker
David Chaffey is co-founder of Smart Insights. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Emarketing Excellence. He has been recognized as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the CIM.
Dr Dave Chaffey

CEO and co-founder, Smart Insights

Speaker
David Wise is the Magento Director of Channel for the EMEA region. He helps partners build merchant sites that optimize customer experience and increase revenue. With more than 15 years of experience developing and nurturing partnerships, he has deep knowledge of digital commerce and extended business technologies.
David Wise

Director of Channel, Magento

Speaker
Shar serves CMOs and has been with Forrester for 12 years. She is a leading expert on how businesses can leverage marketing channels and technologies to drive sales and deepen customer relationships. Shar's research focuses on interactive marketing strategies; crafting effective interactive programs and integrating interactive channels into the marketing mix.
Shar VanBoskirk

VP and Analyst, Forrester Research

Speaker
Chloë Thomas is an eCommerce expert focused on strategy and marketing, to help brands make better decisions as they build their path to success. Her latest book is an Amazon.com bestseller – Customer Persuasion: How to Influence your Customers to Buy More and Why and Ethical Approach will Always Win.
Chloe Thomas

Founder, eCommerce MasterPlan

Speaker
Rob Gaitt is a creative Brand Director with a global pedigree, working within some of the world’s leading Fashion, Luxury and FMCG Sports brands including Nike, Puma and Richemont. At Fred Perry, he builds on their rich heritage with authentic storytelling that celebrates the brand’s special relationship within British subculture.
Rob Gaitt

Brand Director, Fred Perry

Speaker
Dan is the Founder & CEO of Kickbox.io. With over a decade of experience building email technologies, Dan is passionate about promoting and supporting email best practices. His ventures run the gamut of the email industry from email anti-spam and anti-virus to opt-in compliant email verification and encryption.
Dan Stevens

Founder & CEO, Kickbox

Speaker
Doug works with Magento and dotmailer to deliver connected customer experiences that help Slendertone users achieve their goals. He has worked with dotmailer for over five years, focusing heavily on the use of automation to deliver the right message, to the right person, at the right time.
Doug Taylor

Customer Relationship Manager, Slendertone

Speaker
Jarrett's passion for data and strategy led him to join the executive management team to launch Copa Airlines new loyalty coalition marketing program, ConnectMiles.  Jarrett, since the brand launch in March of 2015, has relied heavily on email as the principal vehicle for achieving the programs customer acquisition goals and lifecycle strategy.
Jarrett Vaucher

Loyalty Analytics Manager, Copa Airlines

Speaker
Tink is Founder & President of dotmailer. Tink has been pivotal in the development of digital marketing in both the UK and the US. He has been a key member of the UK DMA's Email Marketing Council and the Internet Advertising Bureau since 2006. In 2014 Taylor was elected as Advisory Committee Member of the Board of the US DMA's Email Experience Council.
Tink Taylor

Founder, dotmailer

Speaker
After co-founding dotmailer 18 years ago, Simon has overseen the company and helped it grow from nothing – to one of the leading Email Marketing companies in the UK that’s now expanding internationally. He is passionate about technology; not for technology’s sake, but how it really benefits people.
Simon Bird

Founder, dotmailer

Speaker
Today James' resume includes a remarkable array of Board of Director positions with the Online Trust Alliance, the Email Sender and Provider Coalition and the Messaging, Malware and Mobile Anti-Abuse Working Group. He has also testified in both the US House and Senate on matters pertaining to digital marketing, privacy and anti-abuse.
James Koons

Chief Privacy Officer, dotmailer

Speaker
Skip has been a digital and direct marketer with over 20 years' experience on client, agency and provider side. He has worked with clients as diverse as BT to ODEON, helping them to build their email programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. Skip is on the board of the UK DMA.
Skip Fidura

Client Services Director, dotmailer

Speaker
Elaine is a senior ecommerce professional with sixteen years’ experience in digital and retail settings, and the current Global Ecommerce and Digital Manager for J Barbour and Sons. She’s responsible for delivering a high-quality digital experience through the brand’s heritage, ecommerce, customer behavioural insights and analytics.
Elaine Taylor

Global E Commerce & Digital Manager

Agenda

Agenda

Morning Session: Create - Learn - Be inspired
  • 09:30 - Tink Taylor & Simon Bird - Founders of dotmailer

    17 years in the making. A welcome and introduction from dotmailer's co-founders

  • 09:45 - Rory Sutherland - Vice President, Ogilvy Group UK

    Mastering the future of marketing

  • 10:15 - Skip Fidura – Client Services Director, dotmailer

    You too can hit the mark and win

  • 10:35 - Touker Suleyman - Entrepreneur, Dragons Den and owner of Hawes & Curtis

    Overcoming the greatest challenges to digital transformation

  • 11:05 - Networking Break

  • 11:25 - Shar VanBoskirk - VP and Analyst, Forrester Research

    Thriving in the age of the customer - How CMOs will develop their brands, practises and skill sets toward customer obsession.

  • 11:55 - Jarrett Vaucher - Loyalty Analytics, Copa Airlines

    Email is in the pilot seat. From brand launch to program launch to program growth, email has been in the pilot seat for engaging and taking our members along our customer journey

  • 12:15 - Panel debate - AI is trending....what does this mean for marketers?

    Rory Sutherland, Simon Bird and Shar VanBoskirk will answer all your burning questions. Moderated by Tink Taylor.

  • 12:35 - Lightning Talks

    Trustpilot, Klevu, Smart Impact, Fresh Relevance and Nosto will take to the stage for their 5 minutes of fame.

  • 13:00 - Lunch

    2 course buffet with the option of participating in various break out sessions to increase your knowledge and meet your peers

Afternoon Stream 1: Digital excellence
  • 13:55 - Phil Draper - CMO, dotmailer

    Food for thought: thinking about design

  • 14:10 - Rob Gaitt - Brand Director & Marni Dasanjh - Ecommerce and Digital Marketing Manager, Fred Perry

    An atypical approach to email

  • 14:35 - James Koons - Chief Privacy Officer, dotmailer

    Data protection is not just the law - it's your commercial advantage

  • 14:55 - Networking Break

  • 15:15 - Dan Stevens - Founder & CEO, Kickbox

    What really affects deliverability?

  • 15:40 - Dr Dave Chaffey - CEO and co-founder, Smart Insights

    Marketing skills: how to improve your digital talent for better customer engagement

Afternoon Stream 2: The ecommerce gameplan
  • 13:55 - Skip Fidura - Client Services Director, dotmailer

    Food for thought: consumer experience

  • 14:10 - Chloe Thomas - Founder, eCommerce MasterPlan

    Beyond Email: Key communication trends for 2017

  • 14:35 - Elaine Taylor - Global Ecommerce & Digital Manager, Barbour

    How email marketing fits into Barbour's overall brand strategy.

  • 14:55 - Networking Break

  • 15:15 - Doug Taylor - Customer Relationship Manager, Slendertone

    Move your brand from big data to deep insight

  • 15:40 - David Wise - Director of Channel, Magento

    A View from Silicon Valley: Commerce Trends.

Summit finale
  • 16:00 - Summit Connection

    Connect with your peers and the dotmailer team.

  • 16:35 - James Cracknell OBE - Double Olympic Gold Medalist and Adventurer

    Motivational talk drawing upon his extreme adventures, motivations and how he has overcome adversity.

  • 17:05 - Conclusion and wrap up

  • 17:15 - VIP drinks reception

    Kickback, unwind and network with your peers and our celebrity keynote over a glass of fizz.

Venue - Grange Tower Bridge Hotel

  • Find the hotel
    45 Prescot St, London, E1 8GP, UK
  • Call the hotel
    +44 (0)20 7959 5000

Frequently asked questions

Your Summit ticket includes admission and full access to our keynotes, educational breakout sessions, exhibition hall and customer success area. It also includes all refreshments, meals (breakfast bites and two-course lunch) and VIP evening drinks reception.

Our exclusive early bird pricing is now available. Grab your full-day conference ticket for just £149.99 + VAT. But hurry – this offer must end on Friday 23rd December 2016.

Service is very important to us, so we offer a range of payment options. We accept the following credit cards: American Express, MasterCard, Diners Club and VISA. In addition to credit cards, you can also pay with debit and pre-paid cards issued by any of the card networks listed above. We also accept PayPal.

After completing the online registration process, you will be asked to pay for your ticket. Once your payment has been successful, a confirmation email will be sent to the email address used during the registration process.

Onsite registration will open from 8:30am on Wednesday 1st March 2017. The final keynote will finish at approximately 17:15pm after which you will be invited to join our VIP drinks reception which will come to a close at 9pm.

All delegates are requested to wear business casual attire.

You do not have to book for any of the sessions. However, your enrollment in a session will be validated and scanned at the time of entry.

Please contact the Summit team via summit@dotmailer.com who will endeavor to accommodate your requests. All dietary requirements will need to be received in writing by no later than 5pm on Monday 20th February 2017.

Unfortunately all tickets are non-refundable. However, if you can no longer attend the dotmailer summit, you may transfer your ticket to another colleague by writing to Amie Lane via amie.lane@dotmailer.com. All transfer requests should be received no later than 17:00pm on Monday 27th February 2017.

Please email summit@dotmailer.com and you will receive a response within 24 hours.

Summit partners

About dotmailer

dotmailer is a leading marketing automation platform with email at its core and enables companies to use transactional and behavioral data to design, test and send powerful email campaigns. Since 1999, we've been empowering marketers with the tools that enable them to think smart, act fast and scale quickly. Perhaps that's why we've more than 80,000 happy users in 150 countries, across the B2B and B2C markets.

To find out more about dotmailer, visit www.dotmailer.com

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