Summit agenda

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Plan your Summit journey and build an agenda to suit your challenges. Discover all 27 session topics, from AI to consumer psychology.

Morning
08:30 – 09:30 Registration and welcome
     
09:30 – 09:40 Welcome dotmailer
09:40 – 10:10 Webs of Influence, The psychology of online persuasion Nathalie Nahai, Author, Web Psychologist
10:10 – 10:30 2018: A year of reckoning Forrester
10:30 – 11:00 dotmailer Platform Launch: The technology empowering you Steve Shaw, CTO, dotmailer & Phil Draper, CMO, dotmailer
11:00 – 11:20 Hitting the mark 2018 Skip Fidura, Strategy and Insight Director, dotmailer
11:20 – 11:28 Lightning Talks Technology innovators to be announced
     
11:30 – 11:50 Coffee Break
Breakout 1
  Transform your marketing
12:00 – 12:20 All marketing is data driven marketing
12:25 – 12:45 A.I buzzword or a brave new world: a debate
12:50 – 13:10 Customer engagement in a post GDPR world
   
  Innovative Marketing
12:00 – 12:20 Deliver jaw-dropping customer experiences
12:25 – 12:45 Mobile is not a noun, it is a verb: Speaking to your customer in their context
12:50 – 13:10 The science of marketing automation
   
  The future of creativity in an automated world
12:00 – 12:20 Really good emails…We mean really, really good emails
12:25 – 12:45 The art of copywriting
12:50 – 13:10 Connect with your customers
   
13:10 – 14:10 Lunch
Breakout 2
  Getting the basics right
14:15 – 14:30 A behind the scenes tour to great emails
14:35 – 14:55 Deliverability panel
15:00 – 15:15 Deliverability panel
   
  Modern day marketer
14:15 – 14:30 How ABM is changing the face of B2B marketing
14:35 – 14:55 B2B lead nurturing builds strong relationships (case study)
15:00 – 15:15 Award winning B2B marketing (case study)
   
  Diversify, Specialise and Grow
14:15 – 14:30 It’s the ‘Golden Age of Marketing’: Don’t miss it!
14:35 – 14:55 Lets get personal: make your customer feel famous (case study)
15:00 – 15:15 Digital marketing trends that are on the list every year but still deserve to be there
   
15:15 – 15:45 Coffee break
Afternoon
15:45 – 16:15 Business strategy and creative thinking Wayne Hemmingway, Co-founder, Red or Dead
16:15 – 16:25 Q&A Q&A with Wayne Hemmingway hosted by Phil Draper, CMO, dotmailer
16:25 – 17:10 Celebrity keynote Lady Karren Brady CBE
17:10 – 17:25 Q&A Q&A with Karren Brady hosted by Tink Taylor, Founder, dotmailer
17:25 – 17:30 Thank you Milan Patel, CEO, dotmailer
   
17:30 – late Networking drinks for all attendees

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