Wayne Hemingway

Entrepreneur, founder of the Red or Dead

Wayne founded Red or Dead from a Camden market stall which became a global leader in innovative, understated fashion with a very British feel which won the Fashion Council’s Street Style Designer of the Year award three years running. The couple sold Red or Dead and established HemingwayDesign with a remit to make design popular, affordable and responsible.

As well as housing, Wayne and his team have designed furniture for G Plan and John Lewis, wallpaper for Graham & Brown, uniforms for McDonalds and London Underground, and a
host of other projects for clients including Sky TV, Sainsbury’s, Coca Cola, Sony, B&Q and Nissan.

Passionate about encouraging good design and bringing it to the people, Wayne has launched Starter for Ten, helping creative start-ups in Gateshead, and the KioskiosK pop-up retail project, as well as a design education resource showcasing great design from history with The Land of Lost Content. Wayne’s Vintage brand holds events and festivals around the country, he has published two books on popular design, and has opened Dreamland, the Margate amusement park.

You can tweet him @HemingwayDesign